Should Your Business Use Instant Messaging?

Once viewed primarily as a secret language used by teenagers, instant messaging (IM) is maturing into a viable communications tool for small businesses. For example, many IM services are now offering video conferencing and Voice Over IP (VoIP), in addition to messaging.

IM is gaining momentum in the workplace. According to The Second Annual Instant Messaging Trends Study, over 27 percent of IM users now communicate via instant messaging at work--a 71 percent increase over 2003.

IM is catching on because it offers many benefits for small businesses. But there are drawbacks--and some outright risks--to consider as well. Here's a look at IM's pros and cons, along with an at-a-glance view of IM services that small businesses should consider.

The Benefits

  • Save time and effort. With IM, you type a quick message, hit "send" and a few seconds later, your message pops up on the recipient's screen. Along with eliminating the lag in e-mail response time, IM cuts out the necessary "chit chat" of a phone call and often lets you avoid the tiresome game of voicemail tag. In short, IM is a superb way to quickly communicate with a colleague, partner or supplier.
  • Improve customer service. When used properly, IM in general--and the "presence awareness" feature in particular--can help you serve customers more efficiently.

Presence awareness, a common IM feature, gives you a quick view of who among your chosen correspondents is logged onto the IM service at any given time. (On AOL's Instant Messenger service, presence awareness is called "Buddy List.") You can also see what your correspondents' current status is, as well as let others know yours. For instance, before going to lunch you might choose an "Away From My Desk" option, which indicates to your IM correspondents that you're logged on but not immediately available.

In business, presence awareness is often used as a quick way to find the right person to handle an urgent matter. Example: A customer calls you with an important accounting question you can't answer, so you check to see who in the accounting department is active on the company's IM service. Then, you send an instant message to an appropriate person who's logged on to relay your customer's question. Within seconds, that person responds with the answer. You didn't waste time trying to track down someone for an answer--and most importantly, you served your customer's need right away.

  • Stay connected.  Smart phones, enable you to IM wherever you can get a cell phone (or in some cases, Wi-Fi) signal . With mobile IM, you can instantly "chat" with customers and colleagues in busy airport lounges or other places where a phone conversation wouldn't be feasible.

Is IM Right for You?

Used properly, IM can be an extremely useful addition to your company's communications tools. IM reduces time and effort and helps your business react quickly to new challenges, competition and customer requests.

Contact JTC for a customized, secure solution for your company.